Market Watch - April 2008

Hot Brands – Absinthe’s Revival

With such a fickle spirits consumer base, the inevitable question is whether absinthe will wither away or thrive in its niche appeal. Mark Censits of New Jersey retailer CoolVines says the most interest in the category comes from younger customers – typically in their mid-20s. “there’s a lot of mystique surrounding absinthe, but not a lot of knowledge or first-hand experience,” says Censits. “Its legend as a psychedelic drug persists despite published information to the contrary.”

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