Princeton Packet Article - June 20th, 2008

CoolVines sniffs a market for more wine in Princeton

Is there room for another wine merchant in Princeton?

Mark Censits thinks so.

In July, he intends to open CoolVines, a wine purveyor which will aim to educate and inspire sometime wine drinkers and bring them into the wine appreciation fold.

"We are actually trying to grow the wine market, not steal market share from existing merchants,” said Mr. Censits, 46, CoolVines’ president and CEO ...

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Market Watch - April 2008

Hot Brands – Absinthe’s Revival

With such a fickle spirits consumer base, the inevitable question is whether absinthe will wither away or thrive in its niche appeal. Mark Censits of New Jersey retailer CoolVines says the most interest in the category comes from younger customers – typically in their mid-20s. “there’s a lot of mystique surrounding absinthe, but not a lot of knowledge or first-hand experience,” says Censits. “Its legend as a psychedelic drug persists despite published information to the contrary.”

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Mano a Vino - March 2008

Wine Tasting - CoolVines and Banville & Jones

Mark Censits, the man behind www.CoolVines.com a great new concept for helping you to find wine that you will really enjoy, invited me to a wine tasting at Limani Seafood Grill in Westfield, NJ.

When I arrived I was delighted to find friends from the great importer Banville and Jones Wine Merchants who were sponsoring the event and showing some of their fine wines...The first wine was La Vis Dipinti Muller Thurgau 2006 Trentino...It was a very impressive tasting.

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NJ.com - January 2008

Unique Wine Shop in Westfield, NJ

While a small shop, Coolvines hand selects all the wines to be sold. Wines are arranged by type - light, medium, full-bodied, rose, sparkling, sweet and fortified. They have also been hosting a wealth of free tastings. For a tasting schedule, click here. With the many BYOB's in the Westfield area, this shop is worth a trip before you head out to dinner.

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