Princeton Packet Article - June 20th, 2008

CoolVines sniffs a market for more wine in Princeton

Is there room for another wine merchant in Princeton?

Mark Censits thinks so.

In July, he intends to open CoolVines, a wine purveyor which will aim to educate and inspire sometime wine drinkers and bring them into the wine appreciation fold.

"We are actually trying to grow the wine market, not steal market share from existing merchants,” said Mr. Censits, 46, CoolVines’ president and CEO ...

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